Founded by two brothers, David Khym and Kenny Khym, Wicked Fashions, Inc. began in 1991 when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world.
SOUTHPOLE started as a premium urban brand. With its legendary puffy “bubble” jacket and 4180 ™ Relaxed Fit denim pants
, SOUTHPOLE influenced the beginning of urban fashion in American street culture. Wicked Fashions quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the Streets into wearable, accessible clothing sought after by a broad swath of young men and women.
In 2010, the company added a brand line labeled WT02® that offered more targeted design viewpoints and captured edgy looks and hip details from young urban street wear.
Over its more than 25 years’ history, Wicked Fashions has been doing business in the United States, Canada, Asia and Europe as an urban fashion designer, wholesaler and licensor with thousands of active retailers.