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Meet The_ONES: Owning your Style with Genevieve Chanelle


Meet The_ONES: Owning your Style with Genevieve Chanelle


We’ve partnered with CNK Daily, a rising e-source dedicated to serving women in what they’ve dubbed SneakHER Culture, to bring you In HER Soles: Meet The_ONES, a series celebrating the power of sneakers and creatives with ladies across the country. Stretching across a variety of areas including business, design, fashion, mindfulness, and social advocacy, we’re sharing their stories, their work, and the sneakers they keep on deck.


It’s one thing to love sneakers, but it’s another to create a blueprint that empowers women through that same passion. Sneakers have become ways for women to creatively express themselves while still being able to bridge gaps between consumer and brand in this industry. We are huge proponents of the women that can juggle their creative passions and connect us through storytelling, therefore it was only right to spotlight the first lady behind The_ONES content.

Taking brands to the next level isn’t always about the hype. Just ask Brand Manager, Genevieve Chanelle. She identifies with the need for connecting classics to the everyday woman and how we can find ways to curate our own personal sneakHER style. When it comes to Genevieve’s own style, she shows us how you can mix thrifted or luxury pieces with your sneakers adding to the versatility we preach… and live by.

Genevieve understands her audience and you can’t help but scroll her timeline, pause to double tap, and drop a couple heart emojis on the way out. She catches our attention as we live vicariously through her fly streetwear fits, colorful content, and wanderlust adventures. This content creator has an effortless way of saying you can transform your passions into your day job, all while flexing a custom cappuccino.

We caught up to vibe with Genevieve about why classics matter, channeling creativity, and her mission to empower women along the way.


Meet Genevieve... Do it for The Bay, Okay
Genevieve Chanelle: I’m from the Bay Area. And I always saw the Bay as the underdog compared to other places. But there’s a different type of hustle and style in the Bay that just can’t be explained. That inspired me to be myself and continue to explore my creativity.

Equal opportunity SneakHER lover
GC: I fell in love with sneakers in middle school. Since then I’ve been passionate about all types of sneakers and the different aspects of them. I have worked with brands like Nike, Jordan Brand, Adidas, Asics, Timberland and more. My current focus is brand managing @The_ONES.

Tell the stories of women..
GC: I always saw the gap between the sneaker industry and women. Sneakers and style have the ability to connect and empower women. I love how women are creating their own trends like matching your nails to your sneakers. It’s an exciting time for sneakers because women all over the world are carving out their own lanes.


The best of both worlds.
GC: I describe my style as a mix of everyday basics and luxury fashion. I like to explore and shop everywhere from the mall to thrift stores. It doesn’t have to be something high priced for me to like it. I love to mix basics with my favorite luxury pieces. I’ve always believed that you make the clothes, the clothes don’t make you.

When in doubt, grab a classic.
GC: Truly classic sneakers are timeless. Regardless of your style, there is always a classic that can fit into it. It shows versatility to be able to switch from something super hyped up and expensive to an everyday staple that anyone can buy. Definitely start with the shoes. You can wear the best outfit, but the shoes have to complement it.

Styling The_ONES..
GC: When it comes to styling my ONES, I love mixing it up. I don’t think my style falls under one genre. One day I can wear business attire, the next a girly leopard dress and even chic streetwear. The ONE thing that will stay constant to all my outfits? SNEAKERS. So I make sure whatever sneakers I buy can go with any type of wardrobe.


Creating your own sneaker style with Genevieve:
1. Wear something that makes you feel GOOD. Why invest in clothes/kicks that don’t?
2. If you love it, buy it again in a different color.
3. Always be comfortable.

What does SneakerHER culture mean to you?
GC: The HER in sneakHER says it all. Women play a big role in sneaker culture and the sneaker market whether people want to admit it or not.


Written by: Cassidy Edwards
Photos by: Bethany Paige
Location: Cafe Lola



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