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Meet The_ONES: Going Digital With Laci Jordan

 

Meet The_ONES: Going Digital With Laci Jordan

We’ve partnered with CNK Daily, a rising e-source dedicated to serving women in what they’ve dubbed SneakHER Culture, to bring you In HER Soles: Meet The_ONES, a series celebrating the power of sneakers and creatives with ladies across the country. Stretching across a variety of areas including business, design, fashion, mindfulness, and social advocacy, we’re sharing their stories, their work, and the sneakers they keep on deck.

 

 

You know that moment when you find yourself lost in a black hole of somewhat fascinating, albeit, similar Instagram accounts (no judgment, ladies), before coming across one that’s so perfectly colorful, so thoughtfully blissful, it makes you scroll back and like everything since 2016? Yeah, we can relate. It’s exactly how we feel about Laci Jordan, Artist and Creative Director, who’s pretty much got the whole designs-so-perfect-we’re-going-to-actually-print-it-out-and-frame-it thing nailed. It may have a little something to do with the fact that the design work she used to do in between her 9-5 has now become her full-time gig, with work for the likes of Essence, SXSW, Nissan, United Airlines, The_ONES, and even her own Skillshare design class making us scream, “SHE TOTALLY GETS ME!”

So, as you can imagine, we were admittedly pretty excited when she agreed to cap off our Q&A series with colorful vibes, classic kicks, Q&A realness, and a shoot that was equal parts Office Space meets Black Girl Magic. You know those moments when style really is art? That’s this right here.

Keep scrolling to see our Q&A with Laci as we talk about everything from her design process and her favorite classic kicks to how getting over being “different” set her up for all these wins.

 

 

SoLaciLike in 140 characters or less..

Laci Jordan: Artist | hella black | consistent maker of moves | Lover of great aesthetic, food, friends, love, & a good time | From Alabama based in LA.

Oh, brother..

LJ: Sneakers have always been a staple in my wardrobe. I’m the only girl out of four brothers and the youngest. The influence from my siblings introduced me to sneakers and streetwear from a young age. [My] environment played a big part.

Superpower, activated!

LJ: Honestly I was sort of running off adrenaline and survival when I initially moved [from Alabama to Los Angeles], I don’t think I observed an initial culture shock. Once I settled in there were definitely things I had to get used to or learn how to do – crazy traffic, networking, different variety of food, etc. One thing that sticks out was learning how to operate as the only black person/black woman from the south in most rooms.

Most people I worked with were not even used to a southern accent so I had to get over being “different” in corporate spaces. Essentially I overcame it by using my difference as superpower; I learned that the differences are what set me apart from my colleagues, in multiple ways. It definitely took time to build up that confidence.

Classic kicks = your go-to

LJ: You always need a staple that can be versatile and timeless – it’s like having that friend you ALWAYS know you can count on to come in clutch. Mine are low top AF1s and Jordan Cement 3s.

About this Converse

LJ: I tend to have seasons of being drawn to certain color palettes. Lately I’ve been gravitating towards golden yellows, rich browns, and terracotta type colors. Based off the color of the sneakers I wanted to create a look in that palette – nerdy, I know.

Purpose driven Laci

LJ: Bigger than my work I’m most excited and passionate about my purpose. My purpose on earth is to inspire people through my journey and work. I continue to level up by being fueled by wanting to inspire at the highest level and really see how far I can go; I’ve learned that it’s much bigger than me! I’m also always learning and trying to expand my range and disciplines.

So you wanna be a designer? 3 Tips from the young queen:

  1. Don’t rush the process, take time to find out your niche and what story you want your work to tell. Once you have it, always push what that looks like.
  2. Put your work out there. If no one knows you exist how can they hire you?
  3. Give yourself grace – there are so many struggles that come with being a creative such as finding your niche, self doubt, comparisons, etc, etc. Try to be gentle with yourself during each phase of the process. I’m always revisiting that lesson.

 

Representation matters

LJ: My work is an assortment of real life and representation. People resonate with my work because they can see themselves in it. Whether its an activism piece or something that just defines a certain mood. It’s all relatable.

SneakHER Culture in one word..

LJ: Easy. Community.

 

“You always need a staple that can be versatile and timeless – it’s like having that friend you ALWAYS know you can count on to come in clutch.”
Laci Jordan

 
 

Written by: Channing Beumer
Photos by: Jasmine Durhal

 

Shop Laci's ONES

"I’ve been gravitating towards golden yellows, rich browns, and terracotta type colors." - Laci Jordan

 
 

@The_ONES

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