How Coveteur’s Laurel Pantin Makes Casual Iconic | The_ONES
The Style Files: How Coveteur’s Laurel Pantin Makes Casual Iconic
When we greet Laurel Pantin at her West Village apartment, she’s clad casually in a pair of Chucks she hand-painted herself (more on that later), her skin radiant in the way that makes you squint and wonder about her secret. Despite the fact that she is 20-something weeks pregnant and also about to move, she has the laid-back demeanor of someone whose Zen place is a state of mind. (It should be noted that her home is, fittingly, as elegantly spare and rigorously curated as an art gallery.) It’s that kind of level-headedness and grace under pressure that must come in handy for Pantin as the Editorial & Fashion Director at Coveteur, the insidery editorial platform that’s stepped inside the closets of everyone from Priyanka Chopra to SZA.
Having honed her eye for style at major glossies like Teen Vogue and Glamour, Pantin has always been privy to the latest and greatest trends. Yet her personal style remains laser-focused, an iconic kind of casual cool. We mentioned her sneakers, right? We found out what makes her tick and how she stays so chill in a notoriously high-stakes industry.
Let's cover the basics: How would you describe your style?
“I have really inconsistent style. Some days I feel super minimalist, other days I just pile it all on. A favorite look is a pair of navy split-front leggings I have by The Row with an oversized navy turtleneck. I love navy on navy—it's less severe than black and, in my opinion, also more interesting. For a more maximal look, anything goes! I love layering prints and textures and often find that piling on all of my favorite jewelry helps the look come together.”
How has a pregnancy affected the way you dress?
“My options are fairly limited at the moment; since I'm pregnant, I start with bottoms or a dress. Then I look at the weather and what I have to do that day and build around that. I'm still a pretty casual dresser, though I got stuck in a leggings-and-sweaters rut fairly early on, which doesn’t do much for one's confidence. Since then I’ve started craving slightly more dressed-up days; I'm liking things a little more fitted. I've always liked things really flowy and loose, but flowy with a bump is hard.”
Are you less intrigued by fashion, now?
“I'm definitely still into fashion, just a little bit less interested in shopping!”
“Nobody ever said you need to ‘define’ your style. Liking a bit of everything is totally fine.”
- Laurel Pantin
What would your advice be for someone who was itching to break away from the pack and express their unique true style, but was having a hard time figuring out what it was?
“Just start trying things! Go to a thrift store and see what you gravitate to that's inexpensive. Just let your intuition guide you and slowly you'll start to pull out common threads—or you might be like me and be a total magpie and like a little bit of everything! Nobody ever said you need to ‘define’ your style. Liking a bit of everything is totally fine.”
How do you stay inspired while running Coveteur? How do you keep your finger on the pulse?
“I have a great team of editors who are all into vastly different things. We all bring our unique interests and perspectives to the site, so I hope there's something for everyone there!”
What's a typical day in the life like?
“No two days are the same, but lots of showroom appointments, lots of brainstorms, lots of weighing in on content and social strategies. Also lots and lots and LOTS of Slack and email. I'm in constant contact with my team.”
What's your favorite part of the job?
“I love working with my editors—they're all great, and it's really fun being able to give someone permission to go explore a weird thing that they're interested in, or meet an idol. We’ve done interviews with everyone from [former Planned Parenthood president] Cecile Richards and Black Lives Matter co-founder Opal Tometi to the cast members of Stranger Things and Riverdale to Rick Ross and Khloe Kardashian. It's definitely a broad scope. I love being able to take on stories myself and find out more about odd things I'm interested in. I'm a huge jewelry and interiors enthusiast, so lots of the stories I pursue are around that.”
“When I got [my Chucks] they were just way too white. I couldn't wait for them to break in, so I painted red flowers on them.”
- Laurel Pantin
What's something you could do without?
“I could do without doing my own expenses. I struggle with clicking my brain into that kind of task.”
Tell us about your painted Converse—they’re so cute!
“I painted them! When I got them they were just way too white. I couldn't wait for them to break in, so I painted red flowers on them. In high school I customized a lot of my shoes, and I've painted lots of boots and things, but I definitely wear these Converse the most.”
Do you usually dress your sneakers up or down?
“I wear them with everything, both dressed up and down! I think it's one of the necessities of living in NYC that you have to be able to style sneakers with everything.”
“...one of the necessities of living in NYC that you have to be able to style sneakers with everything.”
- Laurel Pantin
What are the top three classic—or not-so-classic—sneaker styles someone should invest in?
“Everyone's style is different, so it’s hard to say! For me, the three sneakers I always have are Chucks, Stan Smiths, and one pair for exercising in.”
New York fashion week is here: Who should we follow for great coverage?
During fashion week, would we catch you in sneakers or flats?
“Both, but never heels.”
And finally—what's the best part of living in NYC?
“Having everything you need, whenever you need it.”
More of the good stuff—a celebration of the people who inspire us and the classic kicks in their closets.
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