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The_ONES Launches in NYC! | The_ONES

The_ONES Launches in NYC!



We’re stoked to announce that there’s a new way to shop The_ONES in town! We’ve partnered with two rad New York City stores: Bird Brooklyn, the beloved Williamsburg boutique owned by fashion ace Jen Mankins, and BEYOND, a gorgeous new pop-up by sneaker guru Tarek Hassan. In each store, you can shop a collection of our classic sneakers—hand-picked by Mankins and Hassan—and take your sneaks home the very same day. Not New York-based? Not to worry. We’re sharing both sneaker collections below, so you can shop them right here too!

Not New York-based? Not to worry. We pulled her six picks together for you right here too. Check out the video to see how some of Mankins’ most fashion-forward pals (like Stella Bugbee of The Cut and Christene Barberich of Refinery29) style their classics, and score a pair of your own below.


We’ve always been big fans of Bird Brooklyn, the cult-status boutique that, thanks to the impeccable eye of owner Jen Mankins, is already stocking that thing we’re all going to be wearing next year. Serious. So we were totally—TOTALLY—thrilled to set up shop in Bird’s Williamsburg location with a special collection of The_ONES, curated by Mankins herself. Below are her six classic-sneakers picks that you can shop in her store or right here.



Get a sneak peek at some other awesome collaborations we have in the works.


Shop Bird Brooklyn’s ONES


In the sneaker community, Tarek Hassan (the man behind Concepts is a legend known for his encyclopedic knowledge of sneakers and trend-shaping style POV. And while he’s at the forefront of all the biggest new sneaker drops, he’s also all about the classics, which is why we’re super excited to team up on his newest project, BEYOND, a pop-up in NYC. If you’re in SoHo, stop by BEYOND to shop Hassan’s favorite classics from The_ONES, or check them out right here.



Written by Kelly Lack.



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