Interest-based ads are sometimes referred to as personalized or targeted ads. When you visit Zappos websites, Zappos or third parties, as applicable, may show interest-based ads to display features, products, and services that might be of interest to you.
What sort of information do we use to show interest-based ads?
To serve you interest-based ads, we provide information such as your interactions with Zappos sites, content, or services to authorized third party advertising providers. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.
See our Privacy Notice for more information about the types of information that we gather.
How do we work with third parties to show you interest-based ads?
We may work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads shown to you. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for hiking boots).
There are other ways you can limit interest-based ads. Some advertising service providers may permit you to generally opt-out of some or all interest-based advertising from third parties who are members of self-regulated programs such as the Network Advertising Initiative or the Digital Advertising Alliance. Google, Microsoft and Facebook also offer you certain ad choices. Please note that Zappos does not control these opt-outs, which may be updated or removed in accordance with those parties’ own respective policies. If you opt-out using any of the above methods you will still see ads (including ads provided by Zappos), but they may not be personalized, and you may still see personalized product recommendations and other similar features on Zappos and its affiliated sites.