New Balance Grey Day September 5th | The_Ones
Grey is simple. Grey is balance. Grey is timeless.
New Balance is celebrating more than a century of independence with the color that proudly runs through our family lineage: Grey. Growing exponentially since its humble beginnings in 1906, New Balance has evolved into a full-fledged sportswear brand blending classic style and performance. Below we round up our favorite New Balance silhouettes and matching apparel.
The brand broke serious ground in the early 1980s by introducing the first-ever $100 running shoe with the timeless 990 model, offered in grey suede, unlike the usual bright neons and pops of color that dominated the running industry at that time. It changed the industry impression of grey suede and became a color synonymous with New Balance. Worn on fashion runways and morning runs, the 990 was made for those with higher standards.
The iconic 574: A symbol of ingenuity and originality, no matter how you wear it. First released in 1988, the 574 is inherently American, right down to the premium MADE line with its production in Maine and Massachusetts, and the shoe stays true to New Balance’s original running sensibilities with detailing, functionality and a shape that all exude a more refined take on modern sportswear.
New Balance went headfirst into the 90’s with the 997. In an era where footwear was defined by the technology it boasted, New Balance upped the ante, delivering a radical new aesthetic for the 99X range. The DNA of a 90’s favorite, the New Balance 997 was built for the modern age. Set yourself apart with the progressive NB 997H.
Whilst the New Balance 990, 574 and 997 styles have changed, these silhouettes, and quality have remained iconic. Grab your favorite grey attire and kicks and celebrate New Balance “Grey Day” with us, Thursday, September 5, 2019.
Photos by Seidi Hakkanen
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